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product designer

i design end-to-end product experiences, from early discovery through execution.

parinaz kassemi

on demand video library

Lead Designer

UX Design

Strategy

Research


December 2023 – February 2025


I led end-to-end redesign of Life Time's on demand video library — a feature used by 800K+ members. The library was scaling rapidly with no navigation structure. I ran user research, competitive analysis, and designed two versions: a no-dev solution using existing components, and a full filter system that shipped with the rebrand.


The briefs were fast and the constraints were real. My job was to design something that worked immediately and could evolve — without waiting for the rebrand to land, but also working with creative when it did.


200+ videos catalogued

20+ user interviews

9 filter dimensions shipped

800K+ members impacted