©ParinazKassemi · 2026

I’m a product designer based in New York City, focused on turning complexity into clear, thoughtful digital experiences—from early discovery through execution. Born and raised in the Midwest as the daughter of an immigrant family, I grew up between cultures, languages, and different ways of seeing the world, which shaped how I listen, ask questions, and design for people with different needs, perspectives, and experiences. I studied philosophy, grew up playing piano, and eventually found product design—a space where systems, psychology, strategy, and craft come together.


I’m naturally curious and always learning—whether that’s exploring generative art with AI and TouchDesigner, learning a new language, stepping into a hip-hop class, or saying yes to an unfamiliar adventure. I’m inspired by nature, movement, music, travel, and the energy of being around people from different cultures—one of the reasons I love living in New York City. I believe the best products come from paying attention: to people, to patterns, to behavior, and to the details that make someone feel understood.

/ABOUT

reading philosophy

reading philosophy

somewhere in the ocean

somewhere in the ocean

north dakota sky

north dakota sky

nyc

colorado mountains

from inside a helicopter

from inside a helicopter

hawaiian moon

hawaiian moon

creating things

creating things

nd sunset

nd sunset

minnesota lake

minnesota lake

caves in hawaii

caves in hawaii

joshua tree

joshua tree

hawaiin valleys

hawaiin valleys

midwestern sky

midwestern sky

iceland waterfall

iceland waterfall

NYCUTC−410:01 PM
SFUTC−77:01 PM
LONUTC+13:01 AM
TYOUTC+911:01 AM

Product Designer

I design end-to-end product experiences, from early discovery through execution.

Parinaz Kassemi

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